The bayesm package covers many important models used in marketing and micro-econometrics applications. The package includes:

* Bayes Regression (univariate or multivariate dep var) * Multinomial Logit (MNL) and Multinomial Probit (MNP) * Multivariate Probit, * Multivariate Mixtures of Normals * Hierarchical Linear Models with normal prior and covariates * Hierarchical Multinomial Logits with mixture of normals prior and covariates * Bayesian analysis of choice-based conjoint data * Bayesian treatment of linear instrumental variables models * Analyis of Multivariate Ordinal survey data with scale usage heterogeneity (as in Rossi et al, JASA (01)).

For further reference, consult the authors' book, _Bayesian Statistics and Marketing_ by Allenby, McCulloch and Rossi.